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Thursday, 10 October 2013

Skincare goes urban

If you read my blog regularly, you will know I’m a bit of a skin-centric. I’m just a sucker for any formulations that professes to plump, perk and pamper. All of those three things can usually be found in a mask. And I collect skin masks like a squirrel hoards nuts. To me they are an instant rejuvenator, and unlike a moisturiser, you actually take time to apply it, which makes it feel more like a pampering treatment rather than a quick slap and tickle.

Sampar is probably a brand that doesn’t sound too familiar, and that’s because it’s just been launched in the UK via Paris. Known for its trouble shooting approach to urban skin, the pretty packaging belies its arsenal.  Take their So Much To Dew Midnight Mask at £34. In a ballerina pink tube complete with integral brush (nice touch) it has the power to dermoregulate the skin’s hydration levels thanks to its Smart Hydrating Complex and Hyaluronic Acid Capsules. Apply just before bed and keep on.  If skin is dehydrated, then it will sink in quickly – it’s actually very light and more like a moisturiser in texture than a mask, so there’s no risk of staining the pillow. It smells delicious too.  Sleep and rinse upon waking. Skin looks fresh and boosted. This mask is brilliant for transitional skin, just as it’s adjusting from autumn to winter and in need of some extra TLC.  C’est maqnifique!

The Sampur skincare line is available from and

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