One of the factors that keeps a brand fresh is newness. But the balance can be tricky. Too much newism can feel overwhelming and not enough makes the brand look stale. DKNY hits the right note with fragrances being introduced just when you fancy a spritz of a different kind of NYC spirit.
The newest edition from brand is DKNY MYNY - the tag message being, be part of New York. And really who wouldn't want to be? A non-stop city buzzing with life, personality and a can-do attitude, the juice sums this up with their newly chosen fragrance face Rita Ora. As for the scent - it's playful and sexy. Raspberries, Egyptian Jasmine, Freesia with a dry down of Vanilla Absolute and Musk makes it modern and urban. Although it has to be said, it's more chic than street! As for the bottle, I personally find it a tad clunky, but you can't ignore the homage to one of the most exciting skylines in the world. Spritz and enjoy.
DKNY MYNY retails from £37 and is available exclusively at Debenhams.co.uk from the 5th August and nationwide from 20th August.