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Monday, 15 August 2011

a clean sweep with decleor

On my bathroom shelf
Decleor Aroma Cleanse
There’s little doubt that five star cleansing is the single most important thing you can do for your pores. It gives skin the best possible foundation for luminous results, while an efficient cleanse also means that the expensive anti-ageing serum you’ve forked out on is given the optimal environment to work more effectively.

In the fast paced world of skincare, a new cleanser may not sound that groundbreaking, but believe me, the right one can make a huge difference in how your skin looks and feels. Decleor – one of my favourite brands, have just launched Aroma Cleanse Hydra-Radiance Smoothing & Cleansing Mousse, £25.50 and their research has been thorough. “When we first started thinking about creating a totally new cleanser, the two main things we learnt from our consumers was, that if they are going to cut corners with their skincare regime, it’s invariable at the cleansing stage,” explains Fiona Brackenbury their UK Head of Training. “This often means using wipes which tend to leave residue, or using a cleanser that’s too harsh for their complexion and aggravates.” With these factors in mind, Fiona reveals that we pretty much sabotage our skin’s chances of looking clear and healthy from the get-go.

Described as an innovative 3-in-1 cleanser Aroma Cleanse has been created as a direct response to customers skin concerns in the UK, and addresses the increasing trend towards sensitive and congested skin. It works by firstly giving a deep cleansing, but not stripping action with its mousse like texture. The inclusion of a weave cloth for mousse removal adds an exfoliating action and leaves skin ultra clean. Dead skin cells are further helped sloughed away with ingredients of grape juice, papaya extra and Japanese white mulberry. Lastly moisturising and plumping qualities are boasted with Neroli essential oil and hylauronic acid which holds up to 1,000 times its own weight in water.

With the health of your skin now in the palms of your hands, just make sure you apply cleanser with clean hands (it’s surprising how many people don’t wash their hands before applying product), tie your hair back as it encourages you to cleanse the sides of the face, up to your hairline and behind the ears – areas often neglected, and spend time massaging in cleanser. It’s what every skin expert will recommend.

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