When Jo
Malone introduces a new fragrance you always know your senses will do an
olfactory somersault. The reason? It’s
never anything run-of-the-mill - the
juice always surprises. Creative in their combinations, their scent-spiration
this September is the notion of innocence. The innocence of picking
blackberries as a child. I remember those afternoons out with my parents
popping blackberries into a Tupperware box along with cramming as many more in
my mouth. My fingertips along with my lips took on the colour of a gothic bruised
purple. Wonderful!
AN UNEXPECTED COUPLING |
The marrying
of Blackberry & Bay is unexpected in its twist. Blackberry doesn’t exist in
perfumery, so it has to be created with a blackcurrant bud. Bay delivers a
super crunchy green note which sings with cedarwood and delicate flowers. The
overall effect is not sweet and sickly as one might expect, but rather tarte
with a sparkly, juicy heart. Just the fragrance to open our senses to an Indian
summer.
CHILDHOOD SCENT-SIPIRATION |
Jo Malone
also announced at their press gathering, that as so many of their fragrances
take flowers and gardens as their inspiration, it’s collaborating with the UK
gardening charity, Thrive. This new and exciting partnership will provide
horticultural training for those with disabilities and mental ill health to
maintain a garden in London .
Their current project is the Old English garden in London ’s
Battersea Park . You can follow their progress on
the Jo Malone’s facebook page. Blooming marvellous!
www.jomalone.com