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Friday, 3 August 2012

Gwyneth's New Scent


When pulse hunting for a new fragrance we take many things into account even before we decide to spritz it. The packaging. The bottle. The Lifestyle. What I mean about the lifestyle is the message it portrays. Is it a scent that talks to you directly, or one you aspire to live?


Boss Nuit Pour Femme, I’m sure will ‘talk’ to many women. It’s inspired by something we always have hanging in our wardrobe. The little black dress and the confidence it literally dresses us with. Positioning itself as the perfect complement to this hallowed garment, the top notes illustrate the sense of excitement as she prepares to hit the town including white peach for a fresh and sparkling fizz, the heart of the fragrance is a heady mix of jasmine, white flowers and violet to add sensual softness. The seductive underbelly of warm woods and creamy sandalwood lend a sexy edge.  Its sleek, weighty bottle also adds gravitas to its fashion following.


But as any fragrance house knows, it’s The Face that can persuade women to either sidestep or spray. If there’s one woman that looks good rocking a black dress, then it’s Gwyneth Paltrow who is to appear in print and TV ads for Nuit. “To me, the BOSS woman is driven, ambitious, and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive towards in my own life,” says the woman herself. Now, if I can get that feeling bottled – I’m definitely buying!

Boss Nuit Pour Femme Eau de Parfum costs from £34 for 30ml

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