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Tuesday 31 July 2012

Estee Lauder's Seductive Side

NOUVEAU RICHE AND BLACK PLUM

My heart always skips a beat when new polishes land from planet beauty. Like precious jewels they bestow fingertips and toenails with a smash of excitement and glamour. One creative makeup director that certainly understands glamourama is Estee Lauder’s Tom Pecheux. He has newly introduced two Pure Color Nail Lacquer collections called Beyond Black and Mental Mania.

OH LA LA!
A LITTLE BIT OF PARIS

Like their names suggests, they are dramatic, bold and seductive in their delivery. Colours are suited to women, rather than girls. Full bodied in their approach with names such as Dark Plum, Fiery Hot and Viper, the city of Paris was his calling for inspiration. But forget Paris in the spring time. “I wanted to capture the intensity and naughty side of Paris when it truly comes alive…at night,” says Tom. Each collection has five knock 'em dead shades under their umbrella. Beyond Black is rich and sexy, capturing the allure of the Parisian Femme Fatale, whilst Metal Mania is modern and daring, slicking on a metallic finish. A strong, highly polished collection that’s truly a la mode, with a little bit of oh la la on the side!   

New Pure Color Nail Lacquer are £14.50 each and available nationwide from August
www.esteelauder.co.uk

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