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Friday, 13 July 2012

J.Lo: The Fragrance 'It' Girl


Celebrity fragrances come and go quicker than their high profile romances, but one brand that’s still smelling strong and capturing our olfactory imagination  is Jennifer Lopez. Yep, the girl from-the-block has reportedly banked a staggering £50 million from her perfumes sales in the last decade.  She shifts more juice than any other celebrity – even Sarah Jessica Parker, with her bottled success outstripping her music sales. With 18 pulse blockbusting perfumes on her resume Coty must surely be jumping for joy!

What it is that makes J.Lo so fragrant? Well, she’s sexy, successful, beautiful and independent, all factors that women buy into when shopping for a fragrance. But of course, there’s the juice itself and if it doesn’t seduce, then we’re not going to spray. And therein lies her secret – she and her perfumer have a very good nose.


Her newest scent is Glowing, a floral woody amber that’s inspired by her favourite candle. A potent mix of pretty and sexy, it gets the scent ratio just right with top notes of bergamot, mandarin and cypress, a bright and happy heart of orange and cassia flowers, drying down to sensual base notes of cashmere musk and patchouli.  The bottle is divine. A classic cylindrical shape with deep-cut vertical glass facets,  it's inspired by the lines of Baccarat crystal. I like to pop on my book shelf as it really does look old school-movie-star glamorous – just like the girl herself.

Glowing Eau de Parfum costs from £17 for 50ml.
Available this month exclusively in Superdrug.

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