Lancome's super serum

There are serums and then there are super serums. Lancome’s new Advanced Genifique serum I would certainly put in a pair of Superman pants! Why? Because it has 40% more active ingredients than the original Genifique and developed using multi-omics. I confess I don’t know what that exactly means beyond working with genome biology, but it sounds impressive! Reading through the press release I got the gist that the rebooted formula is scientifically based on how genes are translated and processed, but to be honest when words such as proteomics and transcriptomics are thrown at me, I may as well be reading the script from Inception in terms of how much sense it made to me. So I decided to cut my losses and just experience it, letting my skin do the talking.

Firstly, it’s easy to apply. The pipette allows just one drop to escape at a time so you don’t end up wasting product. Feeling incredibly light on the skin, as a serum should be, it quickly disappeared preparing the complexion for the next layer of skincare. The advanced new ingredients are Adenosine which stimulates leader genes representative of cellular functions – testing shows it has a very important role in glueing cells together, Yeast extract shown to have an effect on leader involved in skin cell proliferation and Vitamin CG. This was a new one to me, but it's actually just a form of Vitamin C, although much more stable. Vitamin C itself rapidly oxidises. The anecdotal test for me was, upon the first week of using it quite a few people said my skin looked good. And that’s the only science I need!

Launched this month Lancome Advanced Genifique serum costs £58