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Wednesday, 10 July 2013

Clinique's big moisturizing makeover

Yellow as custard, but certainly not skin cowardly, Clinique’s Dramatically Different Moisturizing Lotion has become a cult classic since it launched in the swinging sixties. It could have even been your first introduction to a ‘serious’ dermatological developed moisturiser. Today, it’s still Clinique’s leading product and its biggest seller. So, on that bombshell why have they decided to reformulate it and introduce Clinique Dramatically Different Moisturizing Lotion+. What does that + mean?
Well, it certainly wasn’t on a throwaway decision. Just over six years in the making, it’s taken three formulating dermatologists, 53 researchers, 100 formula trials and over 1,600 women of different skin types and ethnicity across five countries s to arrive at the results. Phew! The said results benefit skin by creating a better resistance against environmental slayers. In essence, the formulation has been modernised for the modern world. Clinique’s guiding dermatologists observed that they were seeing more patients with skin troubles such as redness, itching, breakouts, dullness and dryness…all symptoms that equalled a weakend barrier. To address, it now has a barrier strengthening complex along with new moisturising ingredients including hyaluronic acid, glycerine and urea. With super charged moisturising abilities along with re-booting qualities, it makes for a formula that’s Dramtically Different. And that’s a + sign in my skin book!

 Clinique’s Dramatically Different Moisturizing Lotion+ costs from £17.00 for 50ml.

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