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Tuesday, 27 August 2013

Elizabeth Arden's classic new fragrance



There’s always a bit of a do when a renowned cosmetic house launches a fragrance. At the unveiling of Elizabeth Arden’s new signature fragrance Untold, the beauty press were invited to mingle at The Gherkin. As well as enjoying the amazing panoramic views, flutes of champagne and dancing disco girls, the fragrance got everybody talking with their ‘untold stories’ that define and inspire.


The Gherkin was a smart booking,. The faceted glass bottle isn’t too dissimilar in design to the London landmark, making the juice  look chic and thoroughly modern. As for the scent, it’s a sensual floral that manages to be both feminine and grown-up – think sweetly womanly, rather than saccharine girly. Notes include sparkling pink pepper, pear, blackcurrant bud, Egyptian jasmine and patchouli heart. Mmm, sounds sumptuous  as well as smelling delicious. By-the-way, what’s your untold story?

Untold Eau De Parfum costs from £35 for 30ml and is available from 1st September

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