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Sunday, 31 October 2010

going for bust

Décolleté: the French word for low necked. Actor Christina Hendricks otherwise known as Joan Holloway, the secretary with curvy clout in the addictive Mad Men knows how to showcase hers only too well. But what impresses me most about her much photographed womanly assets is not their cup size, but the baby softness of her décolleté. No mean feat when living in sun drenched LA. The neck and chest (they are often viewed together in the beauty world) are one of the most exposed areas of the body and susceptible to sun damage. Oil glands and fat cells are in short supply, making the skin fragile and vulnerable to sagging as they aren’t supported by bones in the same way as facial skin.
Clinique are in true defence mode when it comes to fighting neck and cleavage wrinkles and have introduced CX Neck and Chest De-Ageing Cream. The role call of ingredients includes whey protein that increases skin’s natural production of collagen to help firm and minimise the appearance of lines and wrinkles. Looking like thick creamy yoghurt in the pot, once applied it’s actually very light and sinks comfortably into the skin without being tacky-to-the-touch. I’m not saying it will give you the milk maid smoothness of Christina’s ample bosom, but over time the skin barrier is strengthened for a more hydrated and plumped up appearance. When applying, massage from the bust to the chin using long firm strokes to help re-educate muscles back up into position.
Available from Harvey Nichols and Selfridges in London, Brown Thomas, Dublin and online at priced at £73.

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