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Sunday, 8 April 2012

Ojon Goes Straight


A slave to the straighteners? A fighter of frizz? Wayward with waves? For those who don’t want kinks or curls messing up their hair, then Ojon’s new Super Sleek line is something to get excited about. Along with their new wet line of super sleek Smoothing Shampoo and Conditioner, there’s their new hair super star: super sleek Hair Straightening Treatment. It comes in two variants – for loose to wavy curls and for medium to tight curls. Now, for any curlfriends reading this, you know how much effort and time it takes to straighten. A friend of mine has a weekly Friday blow-out just so she can go straight all weekend. Take it one step further and there’s salon based treatments such as KeraStraight, a protein based straightening treatment which costs upwards of around £150. Cutting the over heads (sorry for the pun!) this treatment costs a fraction of that, and is a gentle way to achieve smooth, more manageable hair for 30 shampoos. How liberating does that sound?

Renowned for their smart science and wizardry with ingredients, what’s the Ojon lowdown on this new hero? Described as a long-lasting straightening formulation it has the infamous pure Ojon oil powered with Rouge Oleifera extract. Together they help repair and strengthen hair against breakage. Other key players include plant keratin (wheat, soy and corn proteins), but fundamentally it’s formulated without formaldehyde or other hair bashing chemicals, so there’s significantly less damage then treatments such as relaxers.

The application is easy peasy too. Just shampoo hair, towel dry and shake treatment well. Apply to hair, distributing evenly through the hair. For long hair use the whole bottle. Comb it through from roots to ends. Take note, hair must be completely straight. No tucking behind the ears or clipping it up. In anyway! Leave for half an hour, and rinse for up to 10 minutes. Apply the conditioner, rinse and towel dry. Blow dry and flat iron hair in sections. After 14 hours, you can wash and condition hair using the shampoo and conditioner. A hairdresser friend of mine said if you want to use this treatment and your hair is only slightly kinky, then perhaps section of the top and just do the underneath. Too straight can cause styling problems as much as too curly. In studies 91% of women said it left their hair looking sleek after just one application. I know my friend has ditched her weekly blow-outs thanks to this little hair sleek sensation!

Super Sleek Treatment, £36
Super Sleek Smoothing Shampoo, £20.00
Super Sleek Smoothing Conditioner, £21.50

Ojon Super Sleek line is available on QVC now
And from July in John Lewis and Fenwick stores nationwide.

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