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Monday, 7 January 2013

A juice that rocks

Juicy Couture’s new fragrance, Couture La La pretty much sums up the founders: a little punk rock, a lot of free spirit, daring and always couture.  Pam Skaist-Levy and Gela Nash-Taylor started a modest clothing company running up colour gorgeous, funky tracksuits with the J zipper over a decade ago. It has since masqueraded into a global empire called Juicy Couture whereby the two fun-loving girlfriends have since grown their brand to include luxury clothing lines. Rock is how they roll – Gela is married to John Taylor from Duran Duran and they are very much part of the too cool for skool LA scene.  

Beyond high-end fashion, bags and sunglasses any brand knows perfume is the finishing accessory, and the latest juice from JC is their Couture La La. It’s a bottle that certainly looks like it’s been created in La La land – one of fantasy and dreams. It has oodles of dressing table appeal with its old fashioned stopper, neon pink cutsey bow and punk rock inspired charms hanging sexily around the neck of the bottle. Green apple, red currant, lily of the valley and liquid musk is all in the mix which sums up the essence of the Juicy girl – multi-layered, confident, fearless but flirty and feminine. Now, who wouldn't like to smell like her?

Couture La La from £35 for 30ml available nationwide.

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