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Saturday, 2 March 2013

Vichy's hot new cream

I received this new skincare cream from Vichy with a sweet little comp slip saying it would make a perfect post for Mother’s Day. It’s always a tricky decision whether to give something that shouts anti-ageing and menopausal!  But personally, anything that helped or improved the appearance of my skin I would be grateful for. So with this in mind I may well introduce Vichy’s Neovadiol Magistral to my mum next Sunday, and even have a little slather myself!

Although none of us like getting older in terms of skin biology and the word menopause is hushed over, the fact is 1 in 4 women is menopausal, 1 in 3 will be in years and 1 in 2 will be in 50 years. So, with our ever increasing ageing demographic, it’s smart to wise up on how skin behaves leading up to the peri (from 35 years) to post (after 50 )menopausal years. Peri-menopausal skin can act drier and more fragile, but a new observation from Vichy has discovered that after menopause, the skin changes again and loses up to over half of its lipids. These play a leading role in the skin’s structure, whereby the oils particularly omegas 3, 6 and 9 ensure skin remains nourished and provide it with energy to remain dense and supple – like a well sprung mattress. On hand to re-spring and upholster is Vichy’s new breakthrough densifying balm. it harbours a powerful trio of treatment oils  along with other active ingredients to help stimulate the production of proteins for growth factors. Although it looks extra creamy in the pot, it definitely has a balm like feel and sinks in quickly giving an instant softness to the skin. In tests 2 in 3 women preferred it to their usual cream. Ageing? We're ready to face it!

Vichy’s Neovadiol Magistral Densifying and Nourishing Balm, £26.

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