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Wednesday, 19 October 2011

does nanoblur work?

That’s what we want to know, right? Much buzz and hype has been surrounding this ‘miracle’ cream that boldly claims you can look up to 10 years younger in 40 seconds. Now, that’s some buy-me-now seduction!

Nanoblur is not marketed as skincare, but as a high technology cosmetic product that gives the appearance of airbrushed skin. It was originally developed to help stars look camera perfect in high definition. An unforgiving medium if ever there was one.

What’s the secret formula?, the Canadian manufacturers of the product sum it up as the suspension of millions and millions (is that zillions?) of particles that reflect light perfectly in billions of directions. This helps make the skin’s surface appear flawless. To be honest, this silicon based technology is nothing new – it’s been harboured in other products, but the marketing is spot on. Using ‘disruptive’ packaging it certainly assaults the eye and begs to be talked about.

So, does the product blur or is it a load of beauty baloney? Fragrance free, light and with a little slip to the fingers, it’s easy to apply, but I can’t say it made me look up to 10 years younger in 40 seconds. On the packaging it reports to immediately reduce the appearance of skin ageing including sagginess, which I would say is a claim too far,  but what I will say is, it did appear to soften the lines on my forehead – nothing miraculously, but certainly noticeable. Apply after make-up as your final prep step.

Nanoblur has a good price point at £19.99 and is available from Boots.

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