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Sunday, 2 September 2012

Life's beautiful with Lancome

As mentioned many times on this blog, it’s hard to translate a fragrance into words. Yes, you can list the top, heart and base notes to try and give an olfactory imprint, but it’s the spirit of a fragrance that comes across better on a page and in visuals.

Lancôme understands the scent psychology with their new fragrance La vie est belle – or Life is beautiful. They reveal that fragrance is more than a scent, a bottle, or a dream, it represents a conviction. Their new fragrance is giving the olfactory message of empowerment, allowing women to break free of imposed standards of possessions and homogenised appearances, and in turn, encouraging us to be ourselves by filling our life with beauty on our terms. And who better to play this strong emotional role than Julia Roberts. Chosen for her mega-watt and genuine looking smile, she symbolizes the freedom to choose our own path leading to happiness. To give a cinematic impression of the fragrance have a peak at the behind-the-scenes shoot journal. It captures chandeliers, pink roses, along with a stunning, wish-making dress worn by Ms Roberts. I won’t explain the thread of the story – I’m sure you can work it out for yourselves here:
As for the juice itself, three masters of French perfumery combined their talents to compose a fragrance that contains almost half natural ingredients. Described as ‘shadow and light’ you really have to spritz to appreciate this multi-layered rich, sparkly and feminine fragrance.

La vie est belle is available to buy from this week and costs £56 for 50ml

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