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Sunday, 2 September 2012

Lee's electric!



When you’re invited to spend time with a leading hairstylist to get the heads up (excuse the pun!) on their latest range, it’s either at their salon or a fancy pants hotel for chat and canapés. Not so for hairdressing’s very own rock ‘n’ roller, Lee Stafford. It was a meet and greet at his crib in Soho. That’s what I like about Lee Stafford, his personal touch and the confidence to invite people into his inner sanctum.  What you see is what you get with Lee - friendly, cheeky and hands-on with his brand.  Upon knocking on his apartment door, he opened it himself with plenty of fashion kisses and catch-up chat. Lee then promptly sat me down alongside a small gathering of beauty journalists to tell us about his new Electricals Range over freshly cooked bacon and sausage sandwiches. Beats a canapé any day!
Having wielded blow-driers, straighteners and everything in-between  for the last 25 years, Lee knows a thing or two about serious hair management. Nobody wakes up with gorgeous looking hair – it has to be mastered and manipulated! With 20 haircare products all with a hot pink gloss finish (what else?) to tempt, Lee’s mission is to find a solution to our everyday hair styling problems, as well as introducing new techniques to give your style some serious up-swing.


The Chopstick Styler, £29.99 is one go-get appliance that got us girls in a tizzy! Giving a Donna Summer 70’s disco vibe, it allows you to create wild corkscrew curls. Lee demonstrated on a doll’s head and it looked easy peasy. Simply take sections of hair and wind around the ceramic coated barrel. Lee reveals it would take about 45 minutes to do a full head with the effect lasting for a good few days. Another one of his hero must-tries is My Big Fat Root Boosting Brush, £34.99. Selling as a hands-free brush, it’s his secret weapon to helping you create a salon quality blow-dry at home. The large 50mm brush delivers volume and shape, whilst the boar bristles help to impart shine.  As for me, I’m always searching for the perfect straighteners and I think I’ve found them in Poker Straight Digital Irons, £79.99. Ultra light to hold, the ceramic plates leave hair looking silky instead of fried, furthermore I have control with the digital temperate control. Automatically shutting off after an hour for safety – I can be a bit scattered brain about switching these darn things off, my only grumble would be the cord could be longer for flexibility. But whether you want to crimp, curl, twirl, twist, lift or flick there’s not a thing these hot new electrical babies can’t do!

The Lee Stafford Electricals range is available from major high street retailers including Argos, Comet and Superdrug nationwide.

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