DKNY's scents of purpose

DKNY are putting the TLC into their new fragrance collection. Simply called pureDKNY they aim to raise awareness of global poverty through its partnership with CARE’s Access Africa programme.

Their very essence is feel-good and do-good. Pure and simple in their delivery, a drop of Vanilla celebrates that moment of peace once you have escaped from everyday worries – your growing to-do list is spritzed away! A drop of Verbena, although a herb, fizzes with a lemon like quality, helping to strengthen your inner resolve, ready to face the world. The bottle is inspired by a raindrop and all packaging is 100 percent recyclable. This is one beautiful fragrance buy.

The pureDKNY collection is available nationwide from £37 for 30ml