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Monday, 22 October 2012

Very delicious. Very Estee.

Holey Moley! The scent-ometer is beginning to climb sky high leading up to Christmas. Fragrance barons are hoping to tempt our pulse points with their latest perfumed potions. Far from being over ambitious with their bottle and packaging, I very much like the olfactory message from Estee Lauder’s Very Estee. This all new, contemporary floral woody musk is both stylish, simple and confident in its approach. Lauder puts the wearer as a trendsetter, but definitely playing to her own rules.

Sometimes its hard to move a classic brand forward, both in mindset and spirit, but Very Estee has creatively managed it by still capturing the heritage of the brand – after all who would want to hide such a rich dynasty? whilst introducing a more modern take for the sophisticated perfume wearer. As for the fragrance, top notes of lotus and freesia along with the sparkle of juicy cassis meet middle notes of Bulgarian rose oil, jasmine petal, with a  sensual dry-down of sandalwood and cashmere wood accord.

As for the advertising hook, model Hilary Rhoda smoulders sexy and warm. Somehow, this fragrance smells like a brunette. Sophisticated and  sexy with a grown-up dark side!

Very Estee available from November from £40 for 30ml.

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