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Saturday, 27 October 2012

La Prairie's super serum

Please allow me to share this anti-ageing story. I recently met a woman I used to go to school with via a business contact, and post greet duly looked her up on Facebook – as you do.  Now, if my memory serves me right she was always a year above me at school, but on her Facebook profile she was now miraculously seven years younger than myself! Without trying to sound too catty, the seven years she had shaved off her birth date hadn’t done her any justice. She looked good for age. Her true age, and to delete seven of them was foolhardy in my opinion.

My stance on ageing is simple. Look good for your age category. Obviously teens and 20’s don’t have too much to worry about as Mother Nature is on their side, but once you hit your 30’s tougher action needs to be taken other than manipulating your birth year. Some go for non-invasive procedures such as Botox and fillers, myself I prefer to rely on ingredient led skincare. Anything with lifting and tightening gets my full attention.

My newest discovery is La Prairie Skin Caviar Liquid Lift. If you’re looking for the Bentley of serums, this is it. It’s an experience opening its grand silver cylinder, whereby the hallowed cobalt blue bottled serum is proudly mounted on grey felt. As its name suggests, it offers the highest concentration of pure Caviar Extract of any of their skincare treatments with the added va-va-voom of being combined with a unique Recovery Complex that alters the skin’s basic structure for long-term firmness.

Before I continue let me tell you the price tag. £304. Yes, that’s right, you’ve read it right. £304! I’m mentioning this early in the copy, rather than at the end so you get over the shock. But in its defence – it’s bloody marvellous! The minute you pump and apply, the skin looks smoother – almost de-stressed. There’s no tightening sensation on the skin, so it doesn’t leave your skin feeling unnatural. Skin feels nourished thanks to its combination of vitamins, nucleic acids, phospholipids, proteins and Omega-3 fatty acids. Without getting too technical there’s also an exciting new pentapeptide and an exclusive Cellular Complex all of which add up to making it a deluxe five star skin experience. My husband has noticed a difference. Now that’s a miracle! I wouldn’t say I look younger, but most definitely fresher in  tone and somehow my skin looks like it’s had a daily yoga workout. As for the price? It does work out less than a £1 a day for the whole year!

La Prairie Skin Caviar Liquid Lift available from Urban Retreat at Harrods, Selfridges and selected House of Fraser stores.

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