The Body Shop's Beauty Makeover

LILY COLE AS THE FACE OF
THE BODY SHOP

The Body Shop has undoubtedly always been on my beauty radar. Founded by the late Anita Roddick in 1976 – I met her a couple of times and I found her inspiring, passionate, a little bit scary (as all entrepreneurs are) and not without strong views. She was a pioneer in creating an environmental and socially responsible brand. A year before her death, The Body Shop was taken over by the L’Oreal group which raised eyebrows namely for their stance on animal testing, but in true Roddick style she riposted by saying, selling her business to a huge firm, will be able to influence the decisions it makes. But business politics aside, The Body Shop – which personally I found had flat lined creatively over the last few years, has rediscovered their beauty mojo – although more commercially digestible, once again.



LILY OFF DUTY BUT LIVING
THE BODY SHOP SPIRIT

Their first big move was signing up flamed haired, cerebral model Lily Cole last year as their first ever Global Ambassador, and the face of their Beauty With Heart campaign. Known for her environmental credentials, she was the perfect fit – naturally beautiful, educated and emotionally intelligent. Lily has given the brand a glamorous edge whilst still retaining their core values.

PUFF ON RADIANCE

MINI HI-SHINE LIP GLOSS

The new limited edition make-up range which is vegetarian and 100% cruelty free has a Doris Day feel with their packaging. The Puff On Radiance for instance comes with a cute-as-a-button pink powder puff and the Lip & Cheek Dome brings an innocent 50’s flush on cheeks and lips – Lily’s favourite product in the range by-the-way. The make-up line falls in two colour stories: Pink Revolution and Coral Me Beautiful. So, if like me you've passed by The Body Shop for a while, put it back on your beauty-dar.

CORAL ME BEAUTIFUL COLOUR SWATCH

Lily’s Cruelty Free Make-Up range is strictly limited and prices start from £4 for the Mini Hi-Shine lip gloss.

www.bodyshop.com