A jogger's (journalist blogger) guide that chats away about beauty and wellbeing from an industry expert.
Friday, 8 June 2012
Estee Lauder's New Skin Saver
comes to pushing back the tides of Father Time or foxing Mother Nature with the
help of superlative skincare that doesn’t come with a needle, up there!
Lauder has always been a leader in the field of sophisticated skincare, and
their new Perfectionist [CP+R] Wrinkle Lifting/Firming Serum is no exception.
With innovative CPR-75 Technology - anything that sounds like a life saving
formula must work, right? It’s proven to supercharge skin’s
natural energised look and line fighting power. Cutting to the chase, their
R&D findings have revealed that happy, youthful skin cells are happy namely
because they’re supported by a vital ionic ‘pump’ that encourages skin’s
natural energy potential known as the Trans-Epidermal Electrical Potential – or
TEEP for short. And you’ve guessed it, due to age and daily skin GBH such as UV
rays, the pump begins to get sluggish, crushing the natural energy potential
needed to sustain optimal natural repair.
So far so
bad, but there is hope on the horizon. Driven by this technological insight, they’ve
introduced this new wrinkle slayer, with an all signing, all dancing advanced
amino acid and protein complex that creates a virtual ‘force field’ against the
look of wrinkles. Sounding something from a sci-fi movie, it works by
supercharging and re-strengthening skin’s natural line fighting potential.
Quite gloopy for a serum, and scented – a little too floral for me, it does
however sit comfortably, giving the skin an immediate silky quality. I've been trying it
on my number elevens (those pesky two lines that run vertical between the
brows) for the last week, and they do seem less aggressive. This could be the calling of the
light diffusion optics which helps diffuse and scatter light, blurring their
seriousness. Well, that was enough to make me
New Perfectionist [CP+R] Wrinkle
Lifting/Firming Serum, from £50 for 30ml. Available from July. www.esteelauder.com