Estee Lauder's New Skin Saver

When it comes to pushing back the tides of Father Time or foxing Mother Nature with the help of superlative skincare that doesn’t come with a needle, up there!

Estee Lauder has always been a leader in the field of sophisticated skincare, and their new Perfectionist [CP+R] Wrinkle Lifting/Firming Serum is no exception. With innovative CPR-75 Technology - anything that sounds like a life saving formula must work, right? It’s proven to supercharge skin’s natural energised look and line fighting power. Cutting to the chase, their R&D findings have revealed that happy, youthful skin cells are happy namely because they’re supported by a vital ionic ‘pump’ that encourages skin’s natural energy potential known as the Trans-Epidermal Electrical Potential – or TEEP for short. And you’ve guessed it, due to age and daily skin GBH such as UV rays, the pump begins to get sluggish, crushing the natural energy potential needed to sustain optimal natural repair.

So far so bad, but there is hope on the horizon. Driven by this technological insight, they’ve introduced this new wrinkle slayer, with an all signing, all dancing advanced amino acid and protein complex that creates a virtual ‘force field’ against the look of wrinkles. Sounding something from a sci-fi movie, it works by supercharging and re-strengthening skin’s natural line fighting potential. Quite gloopy for a serum, and scented – a little too floral for me, it does however sit comfortably, giving the skin an immediate silky quality. I've been trying it on my number elevens (those pesky two lines that run vertical between the brows) for the last week, and they do seem less aggressive. This could be the calling of the light diffusion optics which helps diffuse and scatter light, blurring their seriousness.  Well, that was enough to make me smile.

New Perfectionist [CP+R] Wrinkle Lifting/Firming Serum, from £50 for 30ml.
Available from July.
www.esteelauder.com