|FLOWERS FROM THE LAUNCH TO ILLUSTRATE THE BLOOM OF YOUTH!|
Magazines may tell us 30 is the new 20, but we just wish our brain receptors would tell our skin! Yep, 30 and beyond are great ages, more experience, more wisdom, more settled... but it’s also a time when there’s more changes to the skin.
The French brand, Darphin who have clocked up more than 50 yeas in anti-ageing expertise reveal that once we hit the big 3-0, skin flips from youthful to needy. Lines start appearing around the eyeline, forehead and mouth. That pink cheeked perkiness loses its radiance and skin’s bank of youthful resources is gradually depleted. Although emergency measures aren’t needed, help certainly is, which is why this month they’re introducing two skincare innovations in their Ideal Resource skincare line. Cleverly called the Wrinkle Minimizer Perfecting Serum and the Micro-refining Smoothing Fluid – who wouldn’t want a bit of this skin treatment jargon? They both profess to give a triple action of targeting radiance, lines and texture.
Kapow! At the heart of both products is their hard working botanical trio called The Line Polish Complex. Knotweed, White Hibiscus and Centella Asiatica all dance together and support the natural cell renewal of the skin, smooth the appearance of winkles and help to minimise imperfections. In tests, 35% saw an instant result in radiance, and after four weeks, 29% of women said skin texture had improved in terms of softness and less visible pores.
The Wrinkle Miminizer Perfecting Serum, £59 works specifically on lines. Rich in Tannin Tree Extract, it helps support the skin’s natural collagen fibres.
The Micro-refining Smoothing Fluid, £50 feels like velvet and helps the sloughing of dull skin, much like an exfoliator. It’s ideal for the 40% of women over the age of 25 who have combination or oily skin as it boasts shine control powers.
The Ideal Resource Line is available from selection Darphin salons and online from 6th February.