FLOWERS FROM THE LAUNCH TO ILLUSTRATE THE BLOOM OF YOUTH! |
Magazines
may tell us 30 is the new 20, but we just wish our brain receptors would tell
our skin! Yep, 30 and beyond are great ages, more experience, more wisdom, more
settled... but it’s also a time when there’s more
changes to the skin.
The
French brand, Darphin who have clocked up more than 50 yeas in anti-ageing
expertise reveal that once we hit the big 3-0, skin flips from youthful to
needy. Lines start appearing around the eyeline, forehead and mouth. That pink
cheeked perkiness loses its radiance and skin’s bank of youthful resources is
gradually depleted. Although emergency measures aren’t needed, help certainly
is, which is why this month they’re introducing two skincare innovations in
their Ideal Resource skincare line. Cleverly called the Wrinkle Minimizer
Perfecting Serum and the Micro-refining Smoothing Fluid – who wouldn’t want a
bit of this skin treatment jargon? They both profess to give a triple action of
targeting radiance, lines and texture.
Kapow! At
the heart of both products is their hard working botanical trio called The Line
Polish Complex. Knotweed, White Hibiscus and Centella Asiatica all dance
together and support the natural cell renewal of the skin, smooth the
appearance of winkles and help to minimise imperfections. In tests, 35% saw an
instant result in radiance, and after four weeks, 29% of women said skin
texture had improved in terms of softness and less visible pores.
The
Wrinkle Miminizer Perfecting Serum, £59 works specifically on lines. Rich in
Tannin Tree Extract, it helps support the skin’s natural collagen fibres.
The
Micro-refining Smoothing Fluid, £50 feels like velvet and helps the sloughing
of dull skin, much like an exfoliator. It’s ideal for the 40% of women over the
age of 25 who have combination or oily skin as it boasts shine control powers.
The Ideal
Resource Line is available from selection Darphin salons and online from 6th
February.
www.darphin.co.uk
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