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Saturday, 16 February 2013

Pretty Powerful Bobbi

Love the strong sisterhood sentiment behind Bobbi Brown’s The Pretty Powerful Campaign for Women & Girls. Launching on International Women’s Day – diary date March 9th, Pretty Powerful Pot Rouge will put their support behind organisations that empower women and girls with the confidence and resources to be their best.

“Pretty Powerful symbolises my belief that all women are pretty,” says make-up artist Bobbi Brown, and with the right tools, are empowered to a higher level of pretty.” And to me that totally sums up the power of make-up – making good what you naturally have, and playing out the confidence it cannot help but give you. Of course Bobbi realises that make-up alone cannot even the playing field for women and girls across the globe, but believes that together, those who create, apply, buy and wear make-up can. This campaign aims to helps women ‘be who they are’ and will raise funds to support programs that provide them with education, job skills and work experience. Here in the UK, the initiative will support Dress for Success, a non-profit organisation that promotes women’s economic independence through career development and job retention.  

As for the Pot Rouge it’s a keeper, a real make-up bag staple. The colour is a make-anyone-pretty pink, popping both cheeks with a flush of stained colour and giving lips a kissable soft finish. It’s a win win buy!

The Pretty Powerful Pot Rouge will be available at all Bobbi Brown Studios and the full price minus VAT of £18 will be donated to Dress For Success London.

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