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Saturday, 4 May 2013

Colour genius


Unless you’re consciously working that too cool for skool punk look of showcasing your roots – think Debbie Harry circular 1978, for most of us peek-a-boo roots don’t look cool, just unkempt. So when a haircare line comes along that promises to disguise and protect your hard earned colour – let’s face it a good colourist ain’t cheap! You take note.


Color Wow has brains. Created by renowned beauty inventor, Gail Federici and the hair legend that is John Frieda behind the brand, you know you’re in for something a little out of the ordinary. A hair changing collection that thinks outside the colour box, this dynamic duo have gone back to their roots to tackle yours. For more than three quarters of us who are reliant on colour to keep our hair looking rebooted and refresh, Color Wow delivers a DIY solution to roots, fading and brassiness.

Their innovation, The Root Cover Up is a favourite. Packaged like a  high-end cosmetic, flip open the lid and you have a professional mineral powder. With a unique oil based, non-waxy formulation that doesn’t budge. Simply brush on to smudge and disguise offending re-growth. Each shade – there are three: blonde, medium brown and dark brown, boasts a number of colours and pigments to ensure can’t-spot- blending with the natural tones of your hair. Obviously it’s not permanent and doesn’t take over from a colourist, but it’s perfect for covering roots on a daily basis when you’ve over-run your colour appointment by a week or more. Especially handy on bright sunny days when neglected roots love to show you up!


For the wet line, check out their Color Security Shampoo which is sulphate-free and features a Low Charge Density Technology to prevent cuticle swelling and fading. The conditioners have a trademarked Sealicon colour shield complex to protect and smooth the cuticle. There’s also a lavender tinted mousse to counteract barmaid brassy tones and a One Minute Transformation Styling Cream in the collection too.  In fact, everything to keep your colour uplifted and stealing the spotlight!

For further information on pricing and an at-a-glance VT on how to use The Root Cover Up go to

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