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Tuesday, 17 January 2012

Lancome go lip-tastic


Emma Watson can look no wrong. Dazzling on the red carpet it was only time before her finely sculptured features and gamine crop were handpicked by a high end cosmetic company to be their face. Well, Lancôme have gone one step further and crowned her their ‘ambassadress’ of their new tempt worthy lipstick collection, Rouge in Love. Emma’s not only a pretty face (or should I say lips) for their campaign, but has also worked closely with them on their shade range, helping to give them a younger outlook.

Spending some time with Emma’s make-up artist, Charlotte Hayward at the launch she revealed that although Emma’s skin needs little coverage – after all she’s young and blessed with great pores, she does like to experiment with colour. With 24 superlicious shades, there’s certainly a kaleidoscope of choice, but it’s the formula that makes this lipstick a huge hit too. They slick and melt onto the lip like a balm, but are as colourful and grown-up as a lipstick to give a punch to your pout. “They’re great to apply,” explains Charlotte, “as they’re ultra light and extremely moisturising. This enables them to move on the lip really easily whereby you can ‘push’ them around and blend with your fingertip. As they’re so sheer, they’re easy to layer up for that on-trend tone-on-tone effect.”


The heartbeat of the collection is their exclusive ‘colour catching’ formula, which Lancôme explains as forming a fine film on the surface of the lips on which pigments and satiny agents are captured. Inspired by three different moments during the day, the colours slip into morning (fresh), boudoir time (sophisticated) and evening (seductive). The packaging is pretty saucy too. Just check out the red stitching at the back which is inspired by the intricate weave of couture stockings.

As for Emma’s favourite slicks she’s plumped for Corail in Love, Rose Boudoir and Rose Sulfureuse. Thoroughly modern and pretty, it’s a lip ‘wardrobe’ that you want to kiss and make-up with. Mwah!

Rouge in Love are £21 each and available exclusively at Selfridges from 1st February and available nationwide form 1st April.

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